Please download Adobe Flash Player to view videos.

Get Adobe Flash player

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

John Di Frances Motivational Keynote Speaker


"As our opening keynote speaker, John did an outstanding job of connecting with our audience, and delivered a compelling and thought-provoking presentation.  He was able to combine his expertise with humor and deliver a spot-on keynote."

Kelly Foy, CEO, Elite Meetings International
Motivational Speaker John Di Frances

Keynote Speaker Sidebar

Sales Speaker


WANTED: On-Target Relationship Selling

Keynote Motivational Sales Speaker


To sell or not to sell that is the question.... and also the challenge. How do you convince the customer that the lowest price does not always mean that they have obtained the best value? In fact, the contrary is too often true. If the purchase does not produce optimum results, then the price paid, no matter how low, was NOT a good value.

Do your sales personnel focus on selling value or price? When salespeople say they sell the value of their products and services, the harsh reality is that they more often see PRICE as the primary deal maker or breaker. As in most pursuits, our perception becomes our reality. A defensive focus on price can become their worst enemy, essentially drawing the customer's attention away from the benefits and on to the $$$ being spent. Successful relationship selling must, without exception, highlight value.

Ready, set...GO! How will your sales personnel outpace the competition? What is your strategy? Athletes run to win. While talent is essential, anyone can tell you it is preparation that takes the prize. A helpful, friendly attitude powered by good follow-thru wins the day in gaining customer loyalty. Customer support is the power behind any sales initiative. And here, attitude is everything. Even if an employee's job is not direct sales, everyone representing your company is in effect a sales person. The investment you make in training people to consistently project a helpful, friendly attitude is paramount.

An older woman recently asked a stewardess if she would lift her roller bag into an overhead compartment. "I have a bad back," the traveller explained apologetically. The stewardess who was no spring chicken herself and no doubt weary quipped, "How do you know that I don't,"  declining to help. Then she mentioned something about inadequate insurance coverage adopting a more respectful attitude toward the customer. Clearly, she had not intended to be unpleasant, but nothing could undo the damage.

Large retail stores offer products that small stores don't carry, but most people prefer the experience of shopping at smaller, local stores, because they are more personal. They represent a slice of Americana and our connection with the past. In the local hardware store, whatever they are doing, they will turn to say hello when you walk in the door. As you walk down the aisle, you are greeted again and asked if you need help finding an item. Courtesy, attention and service - the peerless trio. A case in point:

One day, an old rancher drove up to a new car dealership in his beat up pick-up truck. Slowly strolling in the door, he moseyed around looking at cars and sticker prices. Being a slow time of day, only one salesman was on the sales floor and after seeing the old man climb out of his truck, he busied himself with documents on his desk. After a few minutes, the old rancher sauntered out the door and into his truck without saying a word.

Later that day, the sales manager went to the young salesman and asked whether an old rancher had been in. He answered, "Oh yes, he just looked around for a few minutes and then left without saying a word. He obviously had no money to buy a new vehicle and left after looking at the prices of the vehicles on the showroom floor." The sales manager asked, "You didn't approach him?" The young salesman answered, "No, it was obvious he was broke!" The sales manager informed him, "That broke old rancher wasn't looking to buy a new vehicle for himself. He happens to be one of the wealthiest men in the county and buys a fleet of vehicles at a time for his ranching operations. He just called to say that he has decided to buy his fleet from the other dealership in town, thanks to you. And by the way, you're FIRED!"

John Di Frances targets the fundamentals of relationship selling which begin even before first customer contact is made. The concept of value should permeate every aspect of the selling relationship yielding not only larger dollar and higher volume sales, but also satisfied customers who experience no "post-sale remorse."

Motivational Customer Service & Sales Speaker

Motivational Speaker Client Logos



Are you looking for a motivational business keynote speaker? Contact us to schedule a conference call with John to discuss your program needs. As each keynote he delivers is crafted uniquely for that specific audience, John can accomodate most requests by program organizers to incoporate unique content or address specific issues. Call us today to schedule a time to speak with John.








Motivational Speaker, Keynote Speaker, Business Speaker | Motavitinal Speaker | Keynote Speaker | Inspirational Speaker | Motivational Keynote Speaker | Professional Speaker | Speakers Bureaus | Public Speaker | Christian Speaker |Sales Speaker | Celebrity Speaker | Business Speaker | Motivational Speaker Resources |


Contact us to arrange a time for a conference call with John Di Frances to discuss the possibility of having him as the speaker for your next conference, meeting or event.


Contact for us for Keynote Motivational Speaker





Keynote Sales Speaker

When you have an upcoming sales meeting and need a sales and customer services speaker, John Di Frances is the perfect keynote customer services and sales speaker for you. Why? In three words, Knowledge, Experience & Presentation!

There are a large number of sales speakers from which you can choose, but few have John's sales knowledge and experience — Sales knowledge and experience gained from selling everything from commercial goods to military weapon systems and industrial technology to professional services.

As a customer services & sales speaker, platform presentation skills are equally important. John quickly connects to his audiences and forms a powerful bond that allows him to communicate the importance of a correct sales mindset as well as sales techniques. His highly effective use of engaging stories also sets him apart among sales speakers.

For a highly informative and entertaining customer service and sales speaker, you need look no further. He is equally comfortable speaking to sales executives and front line sales people. John has extensive experience working with in-house sales personnel as well as contract sales representatives. And as anyone who has worked with both knows, there are vast differences between sales employees and sales reps and the ways to manage each for peak performance.

John is presently completing his newest book 'Relationship Selling: Selling Value, Not Price' which will be released in summer 2011. When planning your next sales meeting, consider the difference John can bring to your organization as a sales speaker.

Your choice of a sales speaker will have a significant impact upon your next sales meeting. With John, you can rest assured that you have made the right choice in sales speakers.