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John Di Frances Motivational Keynote Speaker


"As our opening keynote speaker, John did an outstanding job of connecting with our audience, and delivered a compelling and thought-provoking presentation.  He was able to combine his expertise with humor and deliver a spot-on keynote."

Kelly Foy, CEO, Elite Meetings International
Motivational Speaker John Di Frances

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How do you obtain the greatest value for your organization and audience when hiring a professional keynote speaker? There are a number of factors, other than the ability and willingness of the professional speaker, that will impact their effectiveness. Let's begin with one of the simplest and most basic, but also most frequently overlooked. Their introduction. By whom and how is the speaker introduced? This in no manner infers a need for a lengthy introduction, recounting the speaker's educational degrees, professional accomplishments and other minutia the audience will likely find boring, but rather refers to the manner in which your keynote speaker is presented. Is the introducer enthusiastic, even excited? Has the audience been primed by effective pre-event publicity? A second consideration is the time allotted to the speaker. Great speakers have great material, both in content as well as in inspiration and motivation. In order to deliver that content effectively, they need sufficient time and a proper setting. If the servers are gathering up the dishes after a meal and the clattering of plates, glasses and silverware distracts the audience when your leadership speaker is about to make a crucial “call to action,” the moment may be lost forever. Yet a third consideration involves timing within both the day and the overall program. Scheduling your public speaker early in the morning, following a long previous day and late evening activity the night before, probably means that the audience's alertness will be challenged, to say the least. Likewise, a high content speaker with an important message should not stand before the audience as the final act in a long evening of cocktails, dinner and a lengthy program. Professional speakers know their business. Share with them and with your speaker bureau, if you are utilizing one, your desires and plans for each event. Ask their advice. After all, speakers and speaker bureaus do this everyday. It's their business, so make use of your speaker's off platform expertise also. Regardless of whether your requirement is for a keynote speaker, conference speaker, retreat speaker, motivational speaker, inspirational speaker, business speaker,celebrity speaker or professional keynote speaker, remember that you have as much to do with the outcome of the speech as your speakers do. Together with your professional speakers you form a team that can ensure the greatest result for the audience.



What do you look for when hiring a Professional Speaker. First of all, let's define who is a professional speaker. He or she is someone who earns all or at least a significant part of their income speaking to audiences. Many professional speakers are also authors and consultants. They may be regarded as a motivational speaker, keynote speaker, leadership speaker, business speaker, inspirational speaker, Christian speaker, celebrity speaker, conference speaker, retreat speaker, etc. In fact most are all or at least many of the above, for instance, a motivational keynote business speaker or a leadership retreat speaker. All should motivate and inspire, but unless you are looking for pure entertainment value or merely a “feel good” speech without any lasting beneficial impact, they must do far more. Today organizations, whether corporate, government or nonprofit are evaluating everything they do in terms of its ROI. Professional speakers also must deliver a positive ROI. Their audiences are facing difficult challenges, while at the same time the accelerating pace of change brings about many wonderful opportunities, but only to those who can evaluate and respond to these fleeting opportunities very quickly.

When seeking to hire a professional speaker, three factors are most critical. The first is content. Do they bring to your audience fresh thinking, a new perspective, broader vision of what can be and solutions to the problems facing your audience? If the answer is “yes”, then you are on the right track. If not, then look further. The second factor is their ability to relate to your audience. Some speakers are like some college professors, brilliant, but incapable of transferring their great knowledge to others. The third factor is whether they will work together “easily” with you. There is no need or justification for prima donna professional speakers. They may have certain legitimate special requirements, due to their heavy travel schedule and the way they interface with audiences, but these should always be based upon need, not ego. No speaker, no matter how popular, is worth the hassle of having to be handled with kid gloves.

Whether you book your professional speaker directly through their office or through a reputable speaker bureau, chose very carefully and do not make your choice solely on the glitz and glamor of a preview video. Instead, ask yourself this question. “What will we have gained in terms of bottom line ROI a month, three months and six months down the line?” If you cannot answer this question about the professional speakers you hire, then you need to change your approach to selecting professional speakers.



Today, we live in a new world. In business, most of the soft fuzzies are gone. Since 9/11 we have become a much harder, results oriented, ROI driven society in regard to business. It is unfortunate in some ways, but it will also make us economically stronger, IF WE DO NOT LOSE OUR VALUE SYSTEM ALONG THE WAY. We need to drive hard and demand results. We also need to remember to love people and use things, not the other way around! Is a Professional Speaker responsible for delivering real Value to the audience? You bet. Professional speakers must be held accountable for delivering real ROI benefits through new, creative, innovative, cutting-edge content, while at the same time motivating and inspiring their audience to effectively use the new tools imparted by the speaker to make an enduring positive difference in their life and work. That's called EMPOWERMENT, which is what I believe is the true calling of all professional business speakers.



Meeting Professionals, especially those new to the field, often wonder if it is better to hire a through a speaker bureau or directly. The honest answer is professional speaker both! In other words, there are times when each is preferable. Let's begin with speakers bureaus. The purpose they serve is threefold. First, they are or should be impartial, seeking the speaker who is the best fit for the client's specific event. Secondly, the bureau has a large roster of speakers it works with and should know the style, capabilities, content of each of those speakers. Lastly, the speaker's bureau should assist the client and the keynote speaker with the event arrangements. This said, then why would a meeting planner contract directly with a professional keynote speaker? Unfortunately, some speakers bureaus are more of a roadblock to cooperation and information exchange between the speaker and the client than they are a facilitator. Today, business speakers are expected to do more than the motivational speaker or inspirational speaker of the past. To deliver the value and ROI expected by the client, today's professional speaker must focus on the specific needs and desired outcomes of the client for each unique audience. This entails working directly and extensively with the client and its personnel before the event. The responsibility for doing so rests directly upon the speaker and unless the speaker bureau is truly open, progressive and trusting, it can actually impede that process and so many clients and speakers both would rather work together directly. Speaker bureaus that have cultivated a reputation as facilitators in actively assisting the client and the public speaker work together, have earned the respect of both.



A third factor for consideration in selecting the professional speaker best suited to your particular event, topic, venue and audience is the content and experience the speaker will bring to your event. Professional business speakers vary greatly both in their years and breath of business experience as well as in their ability to draw from that wealth of knowledge and experience gained and impart it to your audience in an effective manner. Keynote speakers in particular range from little or no real business experience in the workplace to others who have decades of executive leadership and management experience. Of course, the speakers' with the greatest experience also have the highest fees, reflecting the higher Return on Investment Value (ROI) value they deliver to their clients. The old saying, “You get what you pay for” is certainly true when hiring experienced, veteran keynote speakers. Thus, whether you are seeking a business speaker, motivational speaker, inspirational speaker or other professional speaker, ensure that the speakers you consider have the requisite experience and content to fit the needs of your audience.



A second factor to consider in deciding which professional speaker will bring the greatest Return on Investment (ROI) for your event, is the approach of each speaker. Some speakers are extremely funny, imparting humor with almost every line. Others are extremely serious, imparting high content in a lecture style approach. In the middle of these are professional speakers that blend both content and humor. Why is this so important? Because audiences learn best when they are enjoying themselves. Think of it this way, when are you most open to learning new ideas? When you are engaged and loving it or when you are bored and thinking about how soon you can get on to doing something else which you enjoy? Of course, when you are enjoying the present activity. Does this mean that your audience must be laughing constantly for the speaker to be effective? Not at all. There are multiple means of engaging an audience and a speaker is most effective when simultaneously utilizing a number of those means. Motivational speakers engage the will heavily. Business speakers who deliver high content focus more on engaging the intellect. Inspirational speakers focus most on the heart. The truly great speakers will move throughout their keynote from one focus to another, touching repeatedly the audience's will, mind and heart in such a way that the individual's entire being is involved. Not only is the audience deeply engaged, but their retention of what the speaker is saying rises dramatically. The end result is that by the close of the speech the audience is moved to action.



When seeking to hire a professional speaker for an event, it is important to keep in mind the basic differences in types of speakers. Unfortunately, far too many event planners make their selection based almost entirely upon the promotional video tapes provided by the speakers being considered. In many cases these are not truly representative of how a speaker will present to your audience. Today most speakers tailor their speeches to each audience, both in terms of content and style. A few professional speakers, myself included, actually prepare each speech from a blank sheet of paper. Why? Because today audiences want more than an uplifting motivational speech. They want CONTENT! In our increasingly globally competitive world, everyone from the newly hired and inexperienced administrative assistant to the president as well as everyone in between is facing new and growing challenges. Between competitiveness, technological acceleration, a changing workforce and a myriad of other factors, each person in your organization is being forced to perform at a level never experienced before. To meet these challenges, your people need creative ideas, innovative strategies, easily understandable and transferable examples and the confidence that they have or can find the resources needed to compete without being totally overwhelmed. Whether the speaker you select is known as a professional speaker, motivational speaker, public speaker, keynote speaker, conference speaker, business speaker or by some other moniker, he or she must accomplish above the above in order for you, your audience and the speaker to succeed.



When looking for the right professional speaker for an event, your challenge as a meeting professional is not in finding a good professional speaker, but rather the best or optimal speaker, whether that be for a keynote speech, association conference or corporate / government agency retreat. The type of meeting is an important component in determining the right speaker as is the venue. Some speakers are very good speaking from a stage to large audiences, but are not adept at close encounters with the audience, such in taking impromptu questions. Finding the right professional speaker requires the meeting planner to clearly identify the sponsoring organization's needs, objectives and desired outcomes.

Some of the available resources for finding professional speakers include: the Professional Speakers Guild, the National Speaker's Association, and the Wisconsin Professional Speakers Association. John Di Frances is a member of all of these organizations.

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Are you looking for a motivational business keynote speaker? Contact us to schedule a conference call with John to discuss your program needs. As each keynote he delivers is crafted uniquely for that specific audience, John can accomodate most requests by program organizers to incoporate unique content or address specific issues. Call us today to schedule a time to speak with John.



Professional Speaker

As a professional speaker, John addresses audiences worldwide on a variety of topics. Professional speakers bring vitality and greater excitement to corporate, association and government meetings and events.

Regardless of the type of event you are planning, professional speaker John Di Frances will enliven your event. John brings energy and excitement to your event and as a professional speaker, he also brings the solid content your attendees desire to hear.

Speaking professionally has been a major part of John's career since 1985. Few professional speakers have the experience of John. Working for decades with a broad range of clients across several continents, enables John to draw upon a large variety of examples as he speaks professionally.

Coming from outside of your organization, professional speakers can challenge your audiences to think in new ways. And among professional speakers, John is unique in his ability to craft each speech for that specific audience.

When your event calls for the services of a professional speaker, call upon John to bring his skill as a professional speaker to your event.

Public Speaker

When you set the agenda for your upcoming events, consider the benefits to your organization of hiring a keynote public speaker. Public speakers bring perspectives that are often new to attendees.

John Di Frances is a highly experienced public speaker. He has addressed audiences internationally on a wide range of topics. Among public speakers, John is considered by many to be a public keynote speaker who addresses a wide range of current business topics.

Most public speakers have limited business experience, whereas John's business experience spans decades. Whether working in the defense industry or civilian sector, his background provides a wealth of illustrations that he utilizes in his public speaking.

Consider including public speaker John Di Frances in your upcoming meetings. He sets a high standard for public speakers.

Business Speaker

Business speakers span a wide variety of expertise. John Di Frances is a business speaker who has more than 30 years of international business experience across many industries. When seeking a business speaker, consider John's ability to connect with audiences from diverse nationalities and ethnic groups.

Finding the right keynote business speaker among the hundreds of professional business speakers who speak on business topics is important to the outcome of your meeting. John combines the global business experience that is so important today with the ability to interact with your audience and meet them where they are at now.

Keynote business speakers can bring a new dynamic to your event. Coming from outside of your industry, they can offer a fresh perspective. As a keynote business speaker, John seeks to compliment the other speakers at events where he speaks.

Just as each event is unique, so is each audience and as a business speaker John crafts each business keynote to address the specific needs of each audience, never using canned or stock speeches, he is speaks to the issues that are foremost on the mind's of participants.

John is a business speaker that you can trust to deliver high impact content at your meeting.

Motivational Speaker

Motivational speaker John Di Frances is one of the most most respected motivational speakers speaking today. He designs each motivational speech to motivate that specific audience, based upon their background, needs and the type of event.

John represents a new style of motivational speaker. Traditionally, motivational speakers have touched their audiences emotions, but frequently provided little else to produce a lasting impact. John understands that to effectively motivate his audiences, he must touch their minds as well as their hearts. His motivational keynotes speeches provide valuable content, empowering participants to make the necessary changes in their lives and circumstances for them to become more productive.

His motivational speaking is grounded in decades of solid business experience in both executive level positions and international consulting. This real world experience enables John to deliver both motivation and high value content to audiences.

As a motivational speaker, John utilizes stories and humor to motivate each audience. Creating that perfect mix of motivation and information, he leaves a lasting impact upon his hearers.

Regardless of the venue or type of event you are planning, if you desire a motivational speaker who will truly inspire and motivate your group, with a motivational message that they will long remember, then John is the keynote motivational speaker your need.

When selecting among the available motivational speakers for your next event, remember that Convention South Magazine named John as "One of the Most Desired Speakers".

Contact us whenever a need arises for motivational speakers.

Keynote Speaker

It is common for organizations to utilize the services of keynote speakers for a wide variety of events. John Di Frances is a widely recognized keynote speaker. He is also a frequent keynote speaker for corporations, associations and nonprofits.

Among keynote speakers, John brings the highest standard of keynote speaking to audiences internationally. His unique blend of high value content, humor and high impact graphics captures participants' attention and ensures that this is a keynote speaker they will not forget soon. Lively keynotes with a high level of visual stimulation make for memorable keynote speeches.

Keynote speaker John Di Frances, is easy to work with for meeting planners. He recognizes that his keynote speech is just one part of your event and that frequently agendas and circumstances change, sometimes at the last moment. John strives to accommodate those unplanned 'hiccups' that all too frequently occur, even when they negatively impact the time allotted to him as a keynote speaker.

Whether your keynote need is for an opening keynote, closing keynote or a keynote speech that occurs sometime in between, John is a highly experienced keynote speaker that is certain to please your participants.

There are few keynote speakers that are as comfortable delivering a keynote speech to an audience of senior executives, as to new hires or the volunteer supporters of a not-for-profit organization. John is! His years of global business experience along with work on boards of directors and at all organizational levels, enables him to connect with all types of audiences as a keynote speaker.

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Contact us to arrange a time for a conference call with John Di Frances to discuss the possibility of having him as the speaker for your next conference, meeting or event.


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Ideation Speaker

Ideation is today's key to business success. We live in a time of rapidly changing competitive business environments. Old ideas and ways of achieving success in business no longer work. New competitors arise regularly while old ones continue to seek new ways of gaining a competitive advantage.

Through active ideation, it is possible to gain a strategic advantage over competitors. John Di Frances speaks and consults with organizations — corporate, association and government — to raise the awareness of the power of ideation. He then takes them a step further, by teaching how to imbed the practice of open ideation into their cultures.

Ideation, together with innovation, form the backbone of a winning competitive strategy for today's organizations. If you want to give your organization an ideation 'lift', then contact us about having John either speak or consult on the topic of ideation.

As both an ideation speaker and ideation consultant, he will open new vista's to your organization. We also offer support for ideation at our Red Door Innovation Center.

Innovation Speaker

Innovation is today's hot buzzword. You hear it everywhere from business leaders, government officials and the press. Unfortunately, all of this talk of innovation has resulted is a great deal of 'innovation smoke', but far less 'innovation fire', which is what's really needed.

Our competitive advantage is being trimmed by global competitors in nearly every industry and what should be our overwhelming advantage, INNOVATION, is far too often lacking. While we cannot compete on price with developing nations, we can on innovation, but to do so we must focus our resources on enabling open innovation.

This begins with developing a culture of ideation and open innovation. Only where people are free and encouraged to actively innovate, does true ideation and open innovation occur. It is leaders' responsibility to create an atmosphere where ideation and innovation can flourish. When they do so, open innovation and the organization thrive.

John Di Frances' open innovation work spans several decades and he has a proven track record of breakthrough ideation and innovation. If you are sensing the need to encourage and empower a new wave of open innovation within your organization, then contact us to arrange for John to be the innovation speaker for your next event or ask us about his availability for open innovation consulting. We also offer support for open innovation at our Red Door Innovation Center.

Leadership Speaker

Leadership is a perennially sought after business topic and leadership speakers are always in high demand. When seeking a leadership speaker, you need look no further than John Di Frances. He has spoken, written and consulted extensively both here and internationally on the topic of Ethical Leadership.

Watching the evening news it would appear that we live in a leadership vacuum. But in reality, there are many excellent leaders, we just rarely hear about them. John uses the stories of great leaders in his leadership keynotes. As a leadership speaker, he knows that it is his stories, as well as the 'how to' content of his keynote leadership speeches, that motivates and empowers his audiences.

If your organization is concerned about developing real leaders, then hiring John as a leadership speaker for your next event will prove to be a wise decision. Whether your meeting is large or a small senior executive leadership retreat, his flexibility in effectively relating personally to attendees at any organizational level enables him to immediately connect with participants.

John is highly regarded as a leadership speaker. It is for this reason that when corporations, government agencies, associations and other not-for-profit organizations seek leadership speakers, they frequently turn to John.

Ethics Speaker - Governance Speaker

Looking for an ethics speaker? You need look no further. John Di Frances is an ethics speaker and author and he has the real world business experience to be able to speak from experience when the topic is leadership ethics.

There are many ethics speakers, but few can match his years and breadth of business experience. Ethics and governance span all industries, government bodies and nonprofits. Few ethics speakers have experience in working with all of these types of organizations.

The applications of ethics may differ between types of organizations, but the principles of ethical behavior remain constant. John's experience as an ethics speaker has resulted in changed minds and behaviors among his hearers.

For boards level retreats, management meetings or company wide events, he is the ethics speaker you can rely upon to bring clarity to a sometimes gray environment. If you are looking for an ethics speaker, then contact us to learn more about his keynote ethics speeches and ethics/governance consulting.

Sales Speaker

Do you have an upcoming sales meeting? If so, John Di Frances is the perfect keynote sales speaker for you. Why? In two words, Knowledge & Presentation!

There are a large number of sales speakers from which to choose, but few have John's sales knowledge — Sales knowledge gained from selling commercial hard goods to military weapon systems and industrial technology to professional services.

As a sales speaker, platform presentation skills are equally important. John quickly connects to his audiences and forms a powerful bond that allows him to communicate the importance of a correct sales mindset as well as sales techniques. His highly effective use of engaging stories also sets him apart among sales speakers.

For a highly informative and entertaining sales speaker, you need look no further. He is equally comfortable speaking to sales executives and front line sales people.

John is presently completing his newest book 'Relationship Selling: Selling Value, Not Price' which will be released in summer 2011. When planning your next sales meeting, consider the difference John can bring to your organization as a sales speaker.

Your choice of a sales speaker will have a significant impact upon your next sales meeting. With John, you can rest assured that you have made the right choice in sales speakers.

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Negotiation Speaker

Negotiation speaker John Di Frances knows that the outcome of a major negotiation has a critical impact upon your organization. He has successfully negotiated major contracts, dispute resolutions, lawsuit settlements as well as mergers and accusations for decades. When you want a negotiation speaker, let John share his depth of experience with your group.

Negotiation speakers are numerous, but not many have the breadth of experience of John when it comes to real life high stakes negotiations. As a negotiation speaker, he draws from many years of negotiating high value corporate and defense contracts, as well as settlements to protracted legal disputes.

Rather than teaching complex negotiation techniques as do most negotiation speakers, he focuses on a few basic strategies that participants can easily remember and implement, even in the stress of battle over high stakes negotiations. Believing in the benefits of simplicity rather than complexity, he leads audiences through not only the phases of successful negotiations, but equally importantly, the emotions that impact negotiating decisions.

Negotiation speakers can educate your audience to be better negotiators and as a negotiation speaker, John also teaches them how to avoid the common negotiation traps. Contact us to arrange a call with John to learn how he can impart his experience as a negotiation speaker to your audience.