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John Di Frances Motivational Keynote Speaker


"As our opening keynote speaker, John did an outstanding job of connecting with our audience, and delivered a compelling and thought-provoking presentation.  He was able to combine his expertise with humor and deliver a spot-on keynote."

Kelly Foy, CEO, Elite Meetings International
Motivational Speaker John Di Frances

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Reclaiming the Ethical High Ground: Developing Organizations of Character




What's at stake in the battle for the ethical high ground? Everything. Everything we depend upon in our capitalist, free enterprise system. We stand today at the brink of a full scale corporate leadership credibility crisis.


BusinessWeek stated: "Things have gotten so bad that even CEOs untouched by the scandal - the overwhelming majority - are feeling tainted."

Reclaiming the Ethical High Ground goes straight to the heart of the issues facing the corporate community. It exposes the problem that caused the current business crisis, examines the effect of ethical compromise at both the executive and organizational levels and provides the solution.

Reclaiming the Ethical High Ground: Developing Organizations of Character

ISBN 0-9709908-1-2
160 Pages,
Hardcover $24.95

Book  Endorsements

Trade Book Reviews

Recovery from this corporate crisis will not be easy, but it is possible. Public confidence can only be restored by executive leaders who are unafraid to raise the bar and commit to maintaining high ethical standards, both individually and organizationally.

"There can be no other solution to the problem of restoring confidence aside from effective leadership tenaciously committed to maintaining high ethical standards." ~ John Di Frances


You can have a hardcover copy of Reclaiming the Ethical High Ground delivered to your home for $24.95 plus shipping/handling.

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“Powerful...a much needed answer for today’s corporate crisis.” - KEN BLANCHARD

“John Di Frances speaks passionately and eloquently about the need for revitalization in American business ethics.” ARCHIE DUNHAM - Chairman & CEO Conoco Oil, Inc.

“Reclaiming the Ethical High Ground is not only timely, it’s timeless.” EDWARD EMMA - President, Jockey International


The Midwest Book Review
“The Small Press Bookwatch” -- The Business Shelf

Reclaiming the Ethical High Ground: Developing Organizations of Character by business and industry consultant John Di Frances is a hard look at the contemporary crisis in confidence brought about by a seemingly pervasive, incompetent, greedy, and immoral corporate leadership. Going straight to the heart of the problem in the current business crisis that has led to the collapse of the stock market and a free-fall of consumer and investor confidence, Di Frances clearly and candidly lays out just what can be done about it, and the qualities good leaders need to help fallen business giants get back on their feet. Reclaiming the Ethical High Ground is a very much-needed antidote for today's climate of corporate scandals and should be required reading by anyone having a responsibility for the corporate health of their company whether it is local, regional, national, or international in scope. (Emphasis added.

Heartland Reviews
Business Books
Reviewer: Bob Spear
Rating: 4 Hearts

Reclaiming the Ethical High Ground is a text on how the loss of trust of corporations and their leaders has adversely affected consumerism and the market place. Mr. Di Frances is eminently qualified to write on this subject, having leadership experience in the higher levels of global corporations and Federal Government agencies. He has taught ethics and leadership to industry for many years. He comes with endorsements from the captains of industry. He goes far beyond defining the problem. He uses examples from both corporate and military history to explain why personal integrity and ethical values are essential to the point where history would have been negatively impacted without their application at key events. Finally, he provides clear cut guidelines for corporate values and mission statements which he urges be taught in our business schools.

This is an essential guideline for reclaiming the public's trust, respect, and purchasing power. We rated this manual a high four hearts.
Norman Goldman
Rated: “Excellent!”

“Armed with a wealth of references, Di Frances methodically exposes how certain companies have shown a lack of integrity and are motivated by pure profit.... Di Frances offers a blueprint of ethical business principles that he feels should be imbedded into a company's modus operandi..... [His] principles...emphasize integrity and ethical behavior. It is these two elements that must be foremost in developing executives as moral individuals. Companies must strive to ensure that the decisions they make are not only profitable, but that they are ethical as well. Moreover, a company's environment must exhibit sound moral leadership, wherein values and standards are never to be compromised.... The author's bold approach will certainly 'rattle a few feathers,' however, this is the kind of straight talk we need to hear from more of our business leaders.” (Emphasis added.)

Today's Books
“Best Reads”
Rating: “!!!! Exceptional....”

(This rating reflects the top ten percent of books published and distributed in America each year.) (Emphasis added)


Corporate Report Wisconsin

“The author opens his discussion of ethical values in the corporate workplace by pondering what's at stake in the battle for the moral high ground. His answer is anything but subtle: 'Everything we depend on in our capitalist, free enterprise system.'

Reading Di Frances' argument on what needs to transpire for corporations to achieve and maintain a standard of high ethical behavior, one initially feels he is overstating the obvious. Of course, if this were true, then names like Enron, Arthur Andersen, Quest, WorldCom and others would not have become household words in the past year.

Di Frances takes to task the CEOs of these and other companies for believing what he calls the “big lie”--compromise is a prerequisite for success. As a counterpoint, he provides both historical and contemporary examples of business leaders who have maintained the highest ethical standards, even as their companies have continued to grow....”

Doors and Hardware
Sue Shebib

“...Reclaiming the Ethical High Ground: Developing Organizations of Character, a new book by business ethicist John Di Frances, addresses the crisis currently plaguing corporate America. Providing unique insights, this timely book exposes the issues underlying the present ethical debacle and offers relevant and practical solutions.

After years of working with business leaders all over the world, Di Frances is convinced that business leaders can lead ethically and still be successful.... Di Frances plots out key concepts that leaders can use as the beginning guidelines for developing their own ethical corporate conscience....

...Di Frances profiles historical examples and companies who have remained unwavering in their ethical principles and have succeeded financially as a result of, and in some cases in spite of , public opinion. Berkshire Hathaway, FedEx, Johnson and Johnson, and Wendy's International are a few examples of companies who have maintained the public's trust over the years through their ethical practices....

With great clarity and skill, the author provides background information on the fall of Corporate America's leaders and businesses, while inspiring readers to envision new solutions outside of simply abiding by government regulations. His use of historical figures such as Arthur Andersen, General H. Norman Schwarzkopf and even General John Buford (Union Cavalry leader at the battle of Gettysburg) as examples of leaders who had much influence on those they lead provide colorful examples that illustrate the author's points effectively. This book is really a call to arms to defend what remains of American ethical business leadership and serves as an introductory manual on how to establish new standards for the future.”


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Are you looking for a motivational business keynote speaker? Contact us to schedule a conference call with John to discuss your program needs. As each keynote he delivers is crafted uniquely for that specific audience, John can accomodate most requests by program organizers to incoporate unique content or address specific issues. Call us today to schedule a time to speak with John.



Professional Speaker

As a professional speaker, John addresses audiences worldwide on a variety of topics. Professional speakers bring vitality and greater excitement to corporate, association and government meetings and events.

Regardless of the type of event you are planning, professional speaker John Di Frances will enliven your event. John brings energy and excitement to your event and as a professional speaker, he also brings the solid content your attendees desire to hear.

Speaking professionally has been a major part of John's career since 1985. Few professional speakers have the experience of John. Working for decades with a broad range of clients across several continents, enables John to draw upon a large variety of examples as he speaks professionally.

Coming from outside of your organization, professional speakers can challenge your audiences to think in new ways. And among professional speakers, John is unique in his ability to craft each speech for that specific audience.

When your event calls for the services of a professional speaker, call upon John to bring his skill as a professional speaker to your event.

Public Speaker

When you set the agenda for your upcoming events, consider the benefits to your organization of hiring a keynote public speaker. Public speakers bring perspectives that are often new to attendees.

John Di Frances is a highly experienced public speaker. He has addressed audiences internationally on a wide range of topics. Among public speakers, John is considered by many to be a public keynote speaker who addresses a wide range of current business topics.

Most public speakers have limited business experience, whereas John's business experience spans decades. Whether working in the defense industry or civilian sector, his background provides a wealth of illustrations that he utilizes in his public speaking.

Consider including public speaker John Di Frances in your upcoming meetings. He sets a high standard for public speakers.

Business Speaker

Business speakers span a wide variety of expertise. John Di Frances is a business speaker who has more than 30 years of international business experience across many industries. When seeking a business speaker, consider John's ability to connect with audiences from diverse nationalities and ethnic groups.

Finding the right keynote business speaker among the hundreds of professional business speakers who speak on business topics is important to the outcome of your meeting. John combines the global business experience that is so important today with the ability to interact with your audience and meet them where they are at now.

Keynote business speakers can bring a new dynamic to your event. Coming from outside of your industry, they can offer a fresh perspective. As a keynote business speaker, John seeks to compliment the other speakers at events where he speaks.

Just as each event is unique, so is each audience and as a business speaker John crafts each business keynote to address the specific needs of each audience, never using canned or stock speeches, he is speaks to the issues that are foremost on the mind's of participants.

John is a business speaker that you can trust to deliver high impact content at your meeting.

Motivational Speaker

Motivational speaker John Di Frances is one of the most most respected motivational speakers speaking today. He designs each motivational speech to motivate that specific audience, based upon their background, needs and the type of event.

John represents a new style of motivational speaker. Traditionally, motivational speakers have touched their audiences emotions, but frequently provided little else to produce a lasting impact. John understands that to effectively motivate his audiences, he must touch their minds as well as their hearts. His motivational keynotes speeches provide valuable content, empowering participants to make the necessary changes in their lives and circumstances for them to become more productive.

His motivational speaking is grounded in decades of solid business experience in both executive level positions and international consulting. This real world experience enables John to deliver both motivation and high value content to audiences.

As a motivational speaker, John utilizes stories and humor to motivate each audience. Creating that perfect mix of motivation and information, he leaves a lasting impact upon his hearers.

Regardless of the venue or type of event you are planning, if you desire a motivational speaker who will truly inspire and motivate your group, with a motivational message that they will long remember, then John is the keynote motivational speaker your need.

When selecting among the available motivational speakers for your next event, remember that Convention South Magazine named John as "One of the Most Desired Speakers".

Contact us whenever a need arises for motivational speakers.

Keynote Speaker

It is common for organizations to utilize the services of keynote speakers for a wide variety of events. John Di Frances is a widely recognized keynote speaker. He is also a frequent keynote speaker for corporations, associations and nonprofits.

Among keynote speakers, John brings the highest standard of keynote speaking to audiences internationally. His unique blend of high value content, humor and high impact graphics captures participants' attention and ensures that this is a keynote speaker they will not forget soon. Lively keynotes with a high level of visual stimulation make for memorable keynote speeches.

Keynote speaker John Di Frances, is easy to work with for meeting planners. He recognizes that his keynote speech is just one part of your event and that frequently agendas and circumstances change, sometimes at the last moment. John strives to accommodate those unplanned 'hiccups' that all too frequently occur, even when they negatively impact the time allotted to him as a keynote speaker.

Whether your keynote need is for an opening keynote, closing keynote or a keynote speech that occurs sometime in between, John is a highly experienced keynote speaker that is certain to please your participants.

There are few keynote speakers that are as comfortable delivering a keynote speech to an audience of senior executives, as to new hires or the volunteer supporters of a not-for-profit organization. John is! His years of global business experience along with work on boards of directors and at all organizational levels, enables him to connect with all types of audiences as a keynote speaker.

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Contact us to arrange a time for a conference call with John Di Frances to discuss the possibility of having him as the speaker for your next conference, meeting or event.


Contact for us for Keynote Motivational Speaker

Ideation Speaker

Ideation is today's key to business success. We live in a time of rapidly changing competitive business environments. Old ideas and ways of achieving success in business no longer work. New competitors arise regularly while old ones continue to seek new ways of gaining a competitive advantage.

Through active ideation, it is possible to gain a strategic advantage over competitors. John Di Frances speaks and consults with organizations — corporate, association and government — to raise the awareness of the power of ideation. He then takes them a step further, by teaching how to imbed the practice of open ideation into their cultures.

Ideation, together with innovation, form the backbone of a winning competitive strategy for today's organizations. If you want to give your organization an ideation 'lift', then contact us about having John either speak or consult on the topic of ideation.

As both an ideation speaker and ideation consultant, he will open new vista's to your organization. We also offer support for ideation at our Red Door Innovation Center.

Innovation Speaker

Innovation is today's hot buzzword. You hear it everywhere from business leaders, government officials and the press. Unfortunately, all of this talk of innovation has resulted is a great deal of 'innovation smoke', but far less 'innovation fire', which is what's really needed.

Our competitive advantage is being trimmed by global competitors in nearly every industry and what should be our overwhelming advantage, INNOVATION, is far too often lacking. While we cannot compete on price with developing nations, we can on innovation, but to do so we must focus our resources on enabling open innovation.

This begins with developing a culture of ideation and open innovation. Only where people are free and encouraged to actively innovate, does true ideation and open innovation occur. It is leaders' responsibility to create an atmosphere where ideation and innovation can flourish. When they do so, open innovation and the organization thrive.

John Di Frances' open innovation work spans several decades and he has a proven track record of breakthrough ideation and innovation. If you are sensing the need to encourage and empower a new wave of open innovation within your organization, then contact us to arrange for John to be the innovation speaker for your next event or ask us about his availability for open innovation consulting. We also offer support for open innovation at our Red Door Innovation Center.

Leadership Speaker

Leadership is a perennially sought after business topic and leadership speakers are always in high demand. When seeking a leadership speaker, you need look no further than John Di Frances. He has spoken, written and consulted extensively both here and internationally on the topic of Ethical Leadership.

Watching the evening news it would appear that we live in a leadership vacuum. But in reality, there are many excellent leaders, we just rarely hear about them. John uses the stories of great leaders in his leadership keynotes. As a leadership speaker, he knows that it is his stories, as well as the 'how to' content of his keynote leadership speeches, that motivates and empowers his audiences.

If your organization is concerned about developing real leaders, then hiring John as a leadership speaker for your next event will prove to be a wise decision. Whether your meeting is large or a small senior executive leadership retreat, his flexibility in effectively relating personally to attendees at any organizational level enables him to immediately connect with participants.

John is highly regarded as a leadership speaker. It is for this reason that when corporations, government agencies, associations and other not-for-profit organizations seek leadership speakers, they frequently turn to John.

Ethics Speaker - Governance Speaker

Looking for an ethics speaker? You need look no further. John Di Frances is an ethics speaker and author and he has the real world business experience to be able to speak from experience when the topic is leadership ethics.

There are many ethics speakers, but few can match his years and breadth of business experience. Ethics and governance span all industries, government bodies and nonprofits. Few ethics speakers have experience in working with all of these types of organizations.

The applications of ethics may differ between types of organizations, but the principles of ethical behavior remain constant. John's experience as an ethics speaker has resulted in changed minds and behaviors among his hearers.

For boards level retreats, management meetings or company wide events, he is the ethics speaker you can rely upon to bring clarity to a sometimes gray environment. If you are looking for an ethics speaker, then contact us to learn more about his keynote ethics speeches and ethics/governance consulting.

Sales Speaker

Do you have an upcoming sales meeting? If so, John Di Frances is the perfect keynote sales speaker for you. Why? In two words, Knowledge & Presentation!

There are a large number of sales speakers from which to choose, but few have John's sales knowledge — Sales knowledge gained from selling commercial hard goods to military weapon systems and industrial technology to professional services.

As a sales speaker, platform presentation skills are equally important. John quickly connects to his audiences and forms a powerful bond that allows him to communicate the importance of a correct sales mindset as well as sales techniques. His highly effective use of engaging stories also sets him apart among sales speakers.

For a highly informative and entertaining sales speaker, you need look no further. He is equally comfortable speaking to sales executives and front line sales people.

John is presently completing his newest book 'Relationship Selling: Selling Value, Not Price' which will be released in summer 2011. When planning your next sales meeting, consider the difference John can bring to your organization as a sales speaker.

Your choice of a sales speaker will have a significant impact upon your next sales meeting. With John, you can rest assured that you have made the right choice in sales speakers.

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Negotiation Speaker

Negotiation speaker John Di Frances knows that the outcome of a major negotiation has a critical impact upon your organization. He has successfully negotiated major contracts, dispute resolutions, lawsuit settlements as well as mergers and accusations for decades. When you want a negotiation speaker, let John share his depth of experience with your group.

Negotiation speakers are numerous, but not many have the breadth of experience of John when it comes to real life high stakes negotiations. As a negotiation speaker, he draws from many years of negotiating high value corporate and defense contracts, as well as settlements to protracted legal disputes.

Rather than teaching complex negotiation techniques as do most negotiation speakers, he focuses on a few basic strategies that participants can easily remember and implement, even in the stress of battle over high stakes negotiations. Believing in the benefits of simplicity rather than complexity, he leads audiences through not only the phases of successful negotiations, but equally importantly, the emotions that impact negotiating decisions.

Negotiation speakers can educate your audience to be better negotiators and as a negotiation speaker, John also teaches them how to avoid the common negotiation traps. Contact us to arrange a call with John to learn how he can impart his experience as a negotiation speaker to your audience.