Professional Keynote Speaker

A New Speech Every Time

Prepare a new speech every time, for each event and audience. Is that really necessary? If you think not, then you are in agreement with the vast majority of professional motivational speakers. In fact, very few professional keynote speakers take this approach. Why? It’s just too much work. It takes too long to prepare and requires far more effort than they are accustomed to investing into an engagement.

Then why do it. To put it simply inthe words of prominent motivational keynote speaker John Di Frances:

“Each and every audience deserves its own presentation, a speech that was conceived, researched and written specifically for them, to address their unique needs, concerns and opportunities.”

When sponsors of an event invest their funds and attendees invest their time, John believes that the professional speakers who are hired owe both the sponsor and the attendees the maximum value for their investment. To achieve this objective requires focusing on a singular audience and this can only be done when the keynote motivational speaker has developed his speech for the audience before him, not a generic audience with a one-size-fits-all presentation.

It is for this reason, along with the fact that John is a prolific writer and actively consults to a wide range of clients, that he must limit the frequency of his professional speaking engagements. Some professional speakers routinely accept every speaking engagement that comes their way, as the time commitment for a speech is limited to little more than the actual duration of the speech and the time required for travel.

However, for professional keynote speakers like John, who prepare every speech for a particular audience, the time required by each engagement necessitates that they restrict their speaking commitments in order to allow sufficient preparation time. Doing so, ensures that both the event sponsor and attendees, will reap the greatest benefit, both corporately and individually, long after the actual event is but a memory.

A motivational professional speaker with this level of commitment earns the rapt attention of his attendees and can use the short sixty or ninety minute keynote speech window of opportunity to bring cutting-edge concepts and solutions to the audience. The net result is a far better meeting, both in terms of the keynote speaker relating the critical concepts, strategies and information as well as in the positive outcomes that flow directly from the attendees’ actions when they arrive back in their places of employment.

Let’s face it, in today’s globally competitive marketplace, employees require every competitive advantage they can muster, providing that edge is the work of rare keynote speakers like John Di Frances. For organizations, whether corporate, association or government and meeting planners who desire to have their events achieve high ROI, a new speech every time is the only way to go.

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Professional Keynote Speaker

A New Speech Every Time

Keynote Motivational Speaker