Keynote Speech Example Topics Part II
Keynote Speaker John Di Frances
Leaving Competitors in the Dust (or Swamp) -
Is your organization continually wrestling alligators in the swamp of competitors? Are you ready to stop looking around at what “they” are doing and create your own future, a future that will take you beyond the swamp?
Drawing on principles and examples taken from thirty years of international business experience, John Di Frances demonstrates how to leave the competitive fray behind and develop a strategy for achieving and maintaining market leadership. If your organization hasn’t taken that step and made the commitment to stand apart from the competition, John will bolster your courage, and arm you with the resources and strategy you need. Life is short when lived among the alligators. Isn’t it time for your organization to head for higher ground?
Think Strategically—Plan Strategically -
Have you ever lost a game of checkers or chess? Even though you thought your individual moves were strategically planned, you somehow weren’t seeing the big picture—you weren’t thinking strategically.
For the past several decades, strategic planning has been the rage of organizations across North America and abroad. However, too often these exercises are nothing more than dressed-up replays of the annual numbers game. No organization can plan strategically until it has learned to think strategically, every day, at every level, and with regard to every aspect of the organization. Throughout this presentation, John Di Frances teaches the strategic thinking process, outlining the necessary foundation and enabling his audience to travel to a new dimension in strategic planning. John offers solutions that can take you beyond the conventional processes and provide you with the cutting edge in strategic thinking.
Relationship Selling--Focusing on Value, Not Price -
Do your sales personnel focus on selling value or price? Let's face it, most salespeople say that they sell the value of their products and services, but the harsh reality is that they frequently see PRICE as the primary deal maker or breaker. And as in most pursuits, perception is reality, thus their defensive preoccupation with price actually draws their customers' attention away from the benefits being gained to the $$$ being spent.
John Di Frances demonstrates how relationship selling focuses on value, even before the first contact with the customer is initiated. It permeates every aspect of the selling process and yields not only larger dollar and higher volume sales, but also far more satisfied customers who experience no “post-sale remorse.” John shares why customers who have a high value expectation going into a sale, experience a high post sale level of satisfaction with the products and services they bought. He also demonstrates how to heighten your customer’s perception of your offering’s real value throughout the entire sales cycle. You already know that high customer satisfaction is the single best source of customer loyalty and repeat sales. Now, whether your sales development cycle is measured in minutes or years, John will show your sales management and field sales personnel how to focus on building Value through Relationship Selling for greatly increased sales success.
Unlocking the Secrets of Synergy -
What is synergy? Is it simply a popular cliché or is it something more? Synergy, simply put, is exponential multiplication instead of addition. It is the process by which the outcome of our efforts is no longer additive, as in 1+1=2, but rather it is exponential, 1+1=2x and thus the result equals 4, 6, 8, 10, 12 or more. Synergy creates a result that is greater than the sum of the parts. It is about enhancing outcomes by carefully orchestrating everything we do to maximize desired results. Creating synergistic outcomes can become a reality for your organization. It can make the critical difference, and John Di Frances can show you how.
During his thirty years of global business experience John has learned how to apply synergistic principles practically and successfully. In his presentation, John explains the process of synergy and demonstrates how to effectively incorporate the principles into your systems. If you want your organization to move beyond the ordinary and experience extraordinary growth, innovation and success, this is what you need to know.
Lessons in Market Leadership -
Have you ever wondered what it would be like to learn from the best? Imagine...studying piano with Mozart, poetry with Shakespeare, golf with Tiger Woods, or basketball with Michael Jordan. Sound too good to be true? Maybe for some things. But if you want to learn market leadership, you can learn from the best.
Take lessons from organizations that have dared to set themselves apart from the competition and become the forerunners of their industries. In this presentation, John Di Frances draws from an impressive collection of successful market leaders and uses their examples to illustrate key principles in market leadership. From these examples, John reviews the shared strategies that underlie the successes of these market leaders and provides his audience with the resources they need to implement these strategies in their organization.
Creating your Organization’s Future -
How does an organization create its future? Is the future merely fate or is it something more? The future is created through capitalizing on strategic opportunities—no exceptions. If we fail to plan how we will accomplish this, then we plan to fail. Without a plan, we become victims of our circumstances, whether those circumstances be lack of resources or market downturns and recession. However, most organizations’ strategic planning efforts result in little more than glorified operating budgets. There is simply nothing strategic about them.
John Di Frances understands the necessity of strategically planning to create the future. He knows that strategic planning is the only way to overcome the “circumstances” that will arise to block the way. With thirty years of international corporate, governmental and non-profit experience, John is acutely conscious of the process involved in creating long-term success. In this unique and insightful presentation, he examines the purpose of futuristic strategic planning, explores the processes involved in such planning and outlines the actions essential to creating long-term organizational success.
Beating Overwhelming Odds -
Remember the last time you heard an account of how a small, outnumbered, out-resourced and seemingly overwhelmed group of people overcame all obstacles to rise in triumph above their circumstances? Perhaps it was a breakout maneuver by a group of encircled soldiers, an incredible survival story or a savvy business coup. Have you, at some point, reacted with wonder and asked in your own heart, “Could I have been a part of that amazing story? If it had been me, could I have done that?”
The corporate world harbors its share of obstacles. John Di Frances, a thirty-year veteran of the global business arena, can demonstrate how to develop an organizational strategy that will enable you to rise above your obstacles. He has the experience and expertise to help you create unique solutions and new opportunities. In this presentation, John answers your questions and outlines the necessary strategic actions for overcoming the odds.