'Going GREEN'
Green Speaker John Di Frances
A Bottom Line Rationale for Winning the Environmental Scorecard
The PROBLEM: The customers and employees of your association's member companies are responding to a growing awareness that businesses have a social responsibility to begin 'Going GREEN.' At the same time, they are also recognizing that 'Going GREEN' can be very good for business. Their problem is that like most people, business executives do not have a clear understanding of what 'Going GREEN' entails, much less how to do so profitably.
The SOLUTION: Many marketplace ‘green’ initiatives:
- Are achievable at a zero dollar premium.
- Provide numerous opportunities to not only save money, but make it.
The MESSAGE: Using actual examples and case studies, from franchises such as McDonalds and Office Max to major corporations Unilever and Johnson Controls as well as independent restaurateurs and retailers, the University of California, financial institutions, manufacturers and others, demonstrate that going green can add to your members' bottom line by:
- Employing Green strategies to appeal to eco-friendly customers.
- Creating a Green office/store décor and ambience.
- Embracing Green management thinking.
- Using Green practices in operations.
- Utilizing Green construction and remodeling techniques.
JOHN'S SPEAKING STYLE:
- Easy going as he weaves practical solutions, illustrations, stories and humor into a memorable keynote your audience will not soon forget.
- John presents real world examples of how businesses are using 'GREEN' to grow.
- John will introduce your audience to money saving green initiatives, while showing them how to transform their “GREEN” status into a marketplace advantage that will green their profits.
'Going GREEN' Eco-Friendly Ways to Grow & Increase Profits - John Di Frances
